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Auto manufacturers have known and surveys confirm that consumers require short payback periods (2-4 years) for investments in fuel economy. Using societal discount rates, engineering-economic generally find substantial potential to increase fuel economy, cost-effectively. This phenomenon, often referred to as the ?energy paradox?, has been observed in nearly all consumers? choices of energy-using durable goods. Loss aversion, perhaps the most well established theory of behavioral economics, provides a compelling explanation. Engineering economic analyses generally overlook the fact that consumers? investments in fuel economy are not sure things but rather risky bets. Future energy prices, real world on-road fuel economy, and many other factors are uncertain. Loss aversion describes a fundamental human tendency to exaggerate the potential for loss relative to gain when faced with a risky bet. It provides a sufficient explanation for consumers?

Hybrid systems have been available for several years now, and offer customers a decrease in fuel consumption and CO2 emissions at an incremental price. Hybrids, in some cases, have offered improved other customer benefits such as reduced noise, vibration and harshness or better acceleration and the satisfaction of increased societal benefit. Sometimes the vehicle utility is compromised by the volume dedicated to energy storage systems. Several hybrid architecture arrangements exist in the market, and offer various levels of hybrid feature. But considering acquisition cost and operating expense, most hybrid vehicles have not offered a direct total cost advantage when compared to non-hybrids. GM's new e-Assist system is highly integrated with the engine and transmission functionality, and takes advantage of the highest value fuel economy enablers available with light electrification.

This session covers topics regarding new CI and SI engines and components. This includes analytical, experimental, and computational studies covering hardware development as well as design and analysis techniques. Presenter Sung Hoon Lee, Hyundai Motor Co.

FutureSteelVehicle's (FSV) objective is to develop detailed design concepts for a radically different steel body structure for a compact Battery Electric Vehicle (BEV). It also will identify structure changes to accommodate larger Plug-In Hybrid (PHEV) and Fuel Cell (FCEV) vehicle variants. The presentation will demonstrate seven optimized structural sub-systems that contribute to the program's 35 percent mass reduction goals and meet its safety and life cycle emissions targets. It will explain the advanced design optimization process used and the resulting aggressive steel concepts. Presenter Jody R. Shaw, US Steel

Advanced vehicular thermal management system can improve engine performance, minimize fuel consumption, and reduce emissions by harmoniously operating computer-controlled servomotor components. In this paper, a neural network-based optimal control strategy is proposed to regulate the engine temperature through the advanced cooling system. Presenter Asma Al Tamimi, Hashemite University

Main topics are the development and the build-up of an 18ton hybrid truck with a parallel hybrid drivetrain. With this truck it is possible to drive up to 3 kilometers in the pure electric driving mode. Presenter Andreas Eglseer, Engineering Center Steyr GmbH & Co. KG

Concerned with fuel consumption and emissions, especially public transportation in urban areas, the ELFA electric drive system has been developed for hybrid bus applications. This modular system provides bus manufactures a cost effective solution with a maximum degree of design flexibility. Presenter Joshua Nelke, siemens industry inc.

Some the OBD-II regulations have been around for a long time or seem to be intuitively obvious. It is easy to assume to assume that everyone knows how to implement them correctly, that is, until someone actually reads the words and tries to do it. Most often, these issues come up when modifying existing OBD features, not when creating completely new ones. This presentation contains a few examples of features that should have been easy to implement, but turned out not to be easy or simple. Presenter Paul Algis Baltusis, Ford Motor Co.

Finding ways to reduce the amount of fuel burned per flight takes top priority in aircraft operations and design. Three experts show how the smallest on-board components can make a huge difference.

From 2009 until present Toyota has had a demonstration program of Prius PHV which is comprised of 600 vehicles throughout Japan, Europe and in the US. The vehicles were given to government agencies, corporations, utility companies and private individuals to use. With these demo units Toyota wanted to understand the market reaction and real world impact of plug-in technology on gasoline displacement with increased use of electricity as a fuel. This presentation shows that approximately 50% of fuel was saved using the PHVs in the US. An experiment in Toyota City shows that if public infrastructure is optimized to be convenient and located where people normally park, there is a potential to achieve an ideal fuel savings of 61%. The demonstration program shows that plug-in technology in fact saves fuel and that the proper infrastructure can optimize the fuel savings of plug-in hybrids. Presenter Avernethy Francisco, Toyota

Several technological advancements have enabled hybrid technology to become a viable option in the commercial truck market. Although hybrid trucks are becoming more mainstream, they are not the right alternative fuel solution for every application. When matched with the right duty cycle, hybrid technology can provide a significant cost savings. Due to these advancements and anticipated benefits, hybrid commercial trucks are forecasted to become a significant part of the commercial truck market. Presenter Glenn Ellis, Hino Motors Sales USA Inc.

Diesel Dual Fuel, DDF, is a concept which promises the possibility to utilize CNG/biogas in a compression ignition engine maintaining a high compression ratio, made possible by the high knock resistance of methane, and the resulting benefits in thermal efficiency associated with Diesel combustion. Presenter Fredrik K�nigsson, AVL Sweden

Developing relatively cheap and widely available resources for heterogeneous solid catalyst synthesis is a promising approach for biodiesel fuel industry. Seashell which is essentially calcium carbonate can be used as a basic support for transesterification heterogeneous catalysts. In the present investigation, the alcoholysis of waste frying oil has been carried out using seashell-supported K3 PO4 as solid catalyst. Presenter Essam Oun Al-Zaini, PhD student, UNSW

Architecting and integrating commercial hybrid electric vehicles (HEV) is a long and labor intensive process which is unique every time. The challenge intensifies when one attempts to create an HEV capable of engine-off operation. Presenter Benjamin Saltsman, Eaton Corp.

Software usability is a quality attribute defined as ?the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specific context of use? (ISO 9241, 1998), usability is also referred to as ?quality in use? (ISO 14598, 1999). Presenter Anabell Beltran, Stoneridge Electronics North America

Need for worldwide harmonization of regulations. Presenter James Vondale, Ford Motor Co.

Update on light-duty regulations. Presenter Michael J. McCarthy, California Air Resources Board

Vehicle electrification is shaping the future of automotive mobility in terms of automotive power and propulsion. The market for New Energy Vehicles (HEV/PHEV/REEV/EV) as well as clean vehicle technologies is expected to grow steadily driven by government regulations mandating increased fuel economy and lower emissions. The fastest growth in this market will be in Asia Pacific, most notably China. The Chinese government has made its intentions clear on how important it considers the development and consumer purchase of hybrid and electric vehicles. The mandate is that by year 2012, vehicle manufacturers produce at least 500,000 units (or 5%) per year of their total output as hybrid and/or electric. All Chinese vehicle manufacturers must have at least one HEV or EV model in the market by the same year. Thus far China has invested over US$3.5 billion to stimulate the production of NEVs and the necessary infrastructure to support them.

The automotive industry continues to develop new powertrain technologies aimed at reducing overall vehicle level fuel consumption. This paper discusses the development of a new highly efficient parallel hybrid transmission for use in transversely installed powertrains for FWD applications. FEV is developing a new 7-speed hybrid transmission for transverse installation. The transmission with a design torque of 320 Nm is based on AMT (automated manual transmission) technology and uses a single electric motor. The innovative gearset layout combines the advantages of modern AMTs such as best efficiency, low costs and few components (reduced part count) with full hybrid capabilities and electric torque support during all gear shifts. Furthermore, the gear set layout allows for very short shift-times due to the favorable distribution of inertias. Other features include an A/C compressor being electrically driven by the electric motor of the transmission during engine start/stop phases.

There are now a wide variety of Hybrid and Electric Vehicles in or near production. They reduce or displace petroleum consumption with of various combinations of conventional IC engine, mechanical transmission, liquid fuel storage, electrical energy storage, electrical and electro-mechanical energy conversion, and vehicle-to-grid energy interface. These Electrified types of vehicles include Mild Hybrid, Full Hybrid, Plug-In Hybrid, Extended Range Electric, and Battery Electric. Some types differ in their actual usability for the real mixes of driving trips, and further that differ in their effectiveness to reduce or displace fuel in actual real world driving use. Vehicle size is also a factor in total vehicle utility in transporting people. If we may segment drivers by their driving needs, in each segment, we see a particular type of electrified vehicle that is better suited than others at minimizing fuel cost and petroleum consumption for the purposes of transporting people.